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Practice paper

Green swans and pink washing: Promoting a strong culture of environmental and social responsibility in financial institutions

Matthew Connell
Journal of Risk Management in Financial Institutions, 16 (3), 282-292 (2023)
https://doi.org/10.69554/LZNO7086

Abstract

Anyone trying to build a strong culture of social and environmental responsibility within a financial institution must choose from a range of fundamentally different values, not only from legislation, but also from public opinion, experiences of underprivileged groups, religious beliefs and from the world of science and academia. One way to identify, understand and reconcile different values is through a system drawn from across the social sciences known as the theory of the convention. Applying this framework to the range of relationships needed to deliver financial intermediation allows financial professionals to prioritise key values. Many of these key values stem from the technical disciplines needed to evaluate risk and perform the core functions of a financial intermediary. However, institutions must also maintain long-term relationships with clients, staff and a range of groups at higher risk of vulnerability within their community, and that involves adopting a creative approach to combining the values of the technical expert with empathy and a sense of stewardship toward human and environmental resources. An understanding of the relationships and values at play can help actors to create and modify conventions that, in turn, contribute to a strong culture of social and environmental responsibility.

Keywords: ESG (environmental, social, governance); sustainability; environment; social; culture; diversity and inclusion

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Author's Biography

Matthew Connell is Director of Policy and Public Affairs at the Chartered Insurance Institute (CII), where his focus is to build public trust in insurance through dialogue with consumers, policy makers and industry professionals. He has worked at the CII since March 2017. Previously, he was Head of Regulatory Developments for Zurich Insurance Group's UK Life Business. He has worked in banking and insurance for more than 20 years, and was the Chairman of the Investment and Life Assurance Group (ILAG) between 2015 and 2017. He holds an MSc in public relations from the University of Sterling, a PhD in Policy Studies from the University of Warwick and is a member of the Standards and Qualifications Committee at the European Financial Planning Association.

Citation

Connell, Matthew (2023, June 1). Green swans and pink washing: Promoting a strong culture of environmental and social responsibility in financial institutions. In the Journal of Risk Management in Financial Institutions, Volume 16, Issue 3. https://doi.org/10.69554/LZNO7086.

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cover image, Journal of Risk Management in Financial Institutions
Journal of Risk Management in Financial Institutions
Volume 16 / Issue 3
© Henry Stewart
Publications LLP

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