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Hybrid trade shows are becoming the norm: What to know about trade shows going forward
Journal of Digital & Social Media Marketing,
10
(4),
340-345
(2023)
Abstract
As people have become acclimatised to spending huge amounts of time speaking with one another in the digital space, there has been a huge transition from physical trade shows to virtual events. This paper considers the advantages and disadvantages of both options, and finds that while in-person events continue to offer huge value in terms of networking and developing product knowledge, in a world where people meet and work online, there is a place for virtual trade shows as well.
Keywords: trade shows; hybrid trade shows; events; conferences; 3D platforms
The full article is available to subscribers to the journal.
Author's Biography
Rosanna Badalamenti-Montes is the EMEA Marketing Director for Welbilt — a leading global food service equipment company. She is an experienced marketing expert and leader with a strong background in all aspects of marketing communications, public relations and business development. She has a proven track record of developing and executing innovative marketing strategies and campaigns to drive audience engagement. She is skilful in leveraging merger and acquisition principles to onboard new business opportunities while bolstering organisational image through brand awareness concepts.
