Leveraging digital asset management to go global

Abstract

The organisational factors that enable digital asset management (DAM) teams to respond to immediate needs while simultaneously preparing to meet future goals are often external to the DAM team itself, for example: organisational values regarding the balance between immediate needs and long-term organisational objectives; the extent to which leadership has empowered the DAM team; and actionable stakeholder input in furtherance of organisational goals. This paper examines how such factors have allowed the DAM team at Cricket Media Holdings — a small transnational education company with a weak matrix organisation and a controlling project management office — to pursue its leadership’s vision of advancing education worldwide. Where the company’s execution of individual projects or initiatives has deviated from best practices, the paper provides an objective evaluation of remediation and outcomes.