From conception to reality: Implementing a global digital asset management system that improves workflows and protects children

Author's Biography

Micah Branaman is the Communications Technical Director for World Vision International’s (WVI’s) global COVID-19 response. Previously, as a consultant for WVI’s Global Content team, she project-managed the configuration and migration of the new digital asset management (DAM) system from solution design and contract signing to deployment and post-launch integrations. She was responsible for the creation and coordination of communications, implementation, migration and launch plans between the implementation teams and global stakeholders. Her work with the system and its advanced workflows have helped to encourage engagement and uptake outside of the original user base and its envisioned usage to enable WVI offices around the world to speak the same message with a single voice.

Laura Di Ciero is the Global Librarian and Content Curation Specialist in World Vision International’s (WVI’s) Global Marketing and Communications network. She is responsible for maintaining the daily operations of WVI’s global digital asset management system so that it is accessible to all staff and populated with current and properly catalogued photos, videos and digital assets. She organises and highlights WVI’s vast global library of high-quality content. Laura is a curation expert, having previously worked as a video producer and motion graphics artist in the nonprofit and corporate sectors. She holds a degree in digital media, film studies and comparative literature.

Daniel Mason is the Senior Manager of Global Content at World Vision International (WVI), where he has been instrumental in leading the digital asset management (DAM) digital transformation initiative. His work with global stakeholders has enabled more agile storytelling while ensuring the effective stewardship of donated resources through the reuse of existing content. He is also responsible for extending DAM integration across the marketing tech stack. His team oversees the enterprise content life cycle and orchestrates content production across the globe to tell stories that move the hearts and minds of prospective donors.

Leanne Pearl Tingson is the Global Content Systems Supervisor at World Vision International (WVI). She has been an integral part of the global digital asset management (DAM) initiative, from planning to migration and launch to the rollout of upgrades. She is a licensed librarian by profession, with expertise in digital libraries and metadata. She leads the efforts to rediscover WVI’s storytelling voice through the curation of exemplary content and drives content collaboration culture change. She also oversees continuous improvement initiatives and spearheads the development and maintenance of industry-wide best practices within the DAM system. Her team is fundamental in presenting and distributing strategic content that is easily accessible and in ensuring key themes for exemplar content are supported and aligned with WVI’s broader content network.