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Case study: How the Canadian Broadcasting Corporation is migrating a century’s worth of collections into a media asset management system
Journal of Digital Media Management,
11
(2),
131-140
(2023)
Abstract
Since 1936, the Canadian Broadcasting Corporation (CBC) has been broadcasting to Canadians from coast to coast. Starting with radio and then expanding to television and digital platforms, the CBC has amassed a large collection of legacy media and is continuously producing more. Out of the desire to consolidate the archival and contemporary content, optimise current workflows and adapt to the shifting technological and media landscape, the media asset management (MAM) project was born. This paper outlines some of the many unique challenges and opportunities that were faced as the CBC implemented a MAM system while continuing to distribute news, current affairs and entertainment content to the Canadian public.
Keywords: public broadcasting; archives; digitisation; media production; automation; data migration; MAM; metadata
The full article is available to subscribers to the journal.
Author's Biography
Christine Cadotte has been with the Canadian Broadcasting Corporation for 20 years and involved in its media asset management (MAM) project for about a decade, both as a subject matter expert for cataloguing audio and video content, and as the MAM Coordinator, working on initiatives related to the migration of music content, the cataloguing of the Indigenous Languages Archive, and preparing for the video migration phase of the project. Presently, her focus is on metadata optimisation within the MAM system and other content systems.
Rebecca Efrat is a video subject matter expert who has worked at the Canadian Broadcasting Corporation (CBC) for over a decade. She began her media asset management journey when the CBC was finalising its video metadata migration and mapping, and defining and implementing its video autocapture workflows. Presently, Rebecca focuses on metadata collection, management and visualisation, and has built a centralised system to capture insights into content through metadata.
