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Using data-driven design to create a flexible and adaptable real estate portfolio while enhancing your employee experience
Corporate Real Estate Journal,
12
(2),
118-130
(2023)
Abstract
Using data-driven design can provide space for innovation and collaboration across the workplace, but without consulting the people who use the space and understanding their insight around their ways of working, the data can only take us so far. As Jay Baer said, ‘We are surrounded by data, but starved for insights’. These insights can drive designs forward, creating a flexible and adaptable workspace. Post-COVID-19, flexible and adaptable space has become paramount to organisations, allowing them to flex in headcount daily, adapt to unforeseen events such as sudden growth, and attract and retain top talent from further afield. It can also enhance the employee experience by offering various work settings.
Keywords: data-driven design; employee experience
The full article is available to subscribers to the journal.
Author's Biography
Cristiano Testi is a Principal Director in the interiors team at tp bennett, who enjoys the full spectrum of a project, from inception to completion. He works closely with clients to establish a strong vision, and with consultants and contractors to ensure attention to detail and high-quality delivery. His dedication to excellence led to an invitation to join the national judging panel for the BCO National Awards. His past experience with prestige London projects ranges from PwC’s HQ refurbishment at Embankment Place, advising Société Générale on its pre-let at One Bank Street before leading the design of the new premises, and working with Frank Gehry on Meta’s campus at King’s Cross. More recently, he is working with Citi to reimagine their EMEA HQ at 25 Canada Square in Canary Wharf, supporting Linklaters on their move to 20 Ropemaker, and providing ongoing advice to DeepMind. Cristiano’s experience with technology, finance, professional services and legal occupiers as well as leading developers allows him to share insightful solutions with clients in a variety of sectors and disciplines. He has been instrumental in developing and reinforcing tp bennett’s relationships with practice partners in the US, East and West Coast, and the Middle East, which have led to projects for PayPal in California, Spotify in Boston, Dubai, London and Amsterdam, and frameworks and opportunities globally. Cristiano is passionate about the industry. He served as Chair of the BCO NextGen committee, which seeks to develop the next generation of talent, and was recently Chair of the BCO Urban Affairs Group.
Georgina Reissing graduated in 2019 from Nottingham Trent University with a degree in interior architecture and design. She joined tp bennett’s Strategy team in 2020 as a researcher to support the team in their understanding around the impact the COVID-19 pandemic had on the workplace and the challenges and opportunities it presented to clients and specific industries. Soon after this she presented a keen interest to get involved with more projects and progressed to a Workplace Consultant, where she has experienced supporting clients through creating global guidelines, implementing new ways of working, and reviewing data to ensure organisational changes that happen during the project are accurately reflected in the final design. Her passion is to help design environments which support both the mental and physical health of their users and have a positive impact on the environment.
