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Abstract
This paper discusses the importance of strategic risk management in avoiding an adverse effect on performance in the life insurance sector if long-term risks are ignored. The case considered here is the rise and subsequent fall of a life insurance company in India. The company initiated the sales and distribution of products in collaboration with banks (Bancassurance) but ignored the market momentum of the emerging distribution trend and did not change its distribution strategy. As a result, the company, which played a pioneering role in establishing the Bancassurance model, is now performing poorly, being at the bottom of the ladder on new business premium income.
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Author's Biography
Sonjai Kumar is a risk management professional with extensive insurance industry experience of over 25 years in the areas of insurance, actuarial science and risk management. His passion for risk management, design thinking approach and his analytical abilities are utilised to manage crucial assignments in strategic risk management. He has worked with the business to develop and embed a robust risk management framework, developing and implementing an effective change management process. He has been involved in setting up risk management functions and implementing risk management processes such as risk policies, risk appetite, risk culture, corporate governance, strategic risk management etc. Mr Kumar is currently undertaking a PhD in enterprise risk management in the insurance sector at the Fortune Institute of International Business (FIIB), New Delhi, India.
Purnima Rao is a finance professional and educator having more than 14 years of experience in industry and academia. Her research interests include SME financing, equity markets and corporate finance. She has published many papers in reputed journals and is associated as a reviewer in international journals.
Citation
Kumar, Sonjai and Rao, Purnima (2023, January 1). Failure of strategic risk management in a life insurance company in India. In the Journal of Risk Management in Financial Institutions, Volume 16, Issue 1. https://doi.org/10.69554/OFGA3227.Publications LLP