Artificial humanity: Smart tooling to implement the human touch in digital investing

Abstract

In recent years, the accessibility of investment services and the business impact of digital distribution channels have drastically improved. The rapid growth in financial technology is one explanation. But this is insufficient. Performing digital investment processes grow beyond cold automation. Equally important, therefore, is the content-driven innovation in methodologies that help understand and anticipate human behaviour. This makes digitisation more successful in the absence of adviser assistance. Government agencies and regulators show a growing interest in this field. Accessibility of investment services is welcomed as it promotes financial inclusion, but it could equally add to systemic risks. Content-driven innovation that delivers technology in support of conscious decision making aligns financial inclusion with digital literacy and investor protection. This paper equips financial professionals and decision makers to spearhead this evolution.