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Reserved airport parking: A creative parking product to enhance revenue and improve service
Journal of Airport Management,
11
(2),
129-135
(2017)
Abstract
Airports are continually seeking new and innovative ways to improve customer flow efficiencies while simultaneously maximising non-airline revenue. A reserved parking programme can facilitate efficient customer movement beginning with airport arrival through the access point of the airport terminal. When implementing the reserved parking programme at Denver International Airport (DEN), several factors were taken into consideration, including customer demographics, physical infrastructural layout and configuration. Once implemented, the programme at DEN has shown that reserved parking caters to not just the typical business traveller, but to customers who may not have been thought would take advantage of a reserved parking product enhancement. Realising the full benefits of a reserved parking programme required a well thought out design in order to allow for maximum financial and operational flexibility.
Keywords: reserved parking; customer flow efficiency; parking occupancy; business flexibility; configuration
The full article is available to subscribers to the journal.
Author's Biography
Adam Petro is a landside services supervisor for the city and county of Denver, Department of Aviation at Denver International Airport. He has over five years of experience with airport parking and transportation operations. In 2015, Adam shared his expertise at the American Association of Airport Executives Parking and Landside Management conference. His presentation was specific to creative parking products to enhance revenues and improve service. Prior to coming to Denver International Airport, Adam worked in the field of emergency services for over 20 years with specific experience in operations, administration, emergency plan management and training. He holds a bachelor’s of science degree in criminal justice administration from Metropolitan State University in Denver.
