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Quality assurance in gift agreements
Journal of Education Advancement & Marketing,
7
(3),
249-260
(2022)
Abstract
This article provides a comprehensive view of the components needed in fundraising to produce gift agreements that satisfy the requirements of the institution and the donor. Quality assurance in gift agreements encompasses both processes and people. The purpose of a gift agreement is to outline the terms of a charitable gift and how it is to be administered. This paper provides clarity for a framework to define the key elements of gift agreements, outline the process, involve the right stakeholders and execute high quality gift agreements as part of a holistic and collaborative programme of gift cultivation, solicitation, administration and stewardship. The best practices, guidelines, templates and workflows detailed in the paper can be adapted by any size fundraising department.
Keywords: Gift agreements; workflows; gift guidelines; gift administration; major gifts; donor experience
The full article is available to subscribers to the journal.
Author's Biography
Serena R. Livingston has over 20 years of experience in the non-profit sector, in such diverse areas as higher education, missions, ministry and the YMCA. Previously, she held several positions in advancement at Eastern University and at an international relief and humanitarian organisation. At RISD, Serena works with major gift officers to tailor written agreements for large gifts and bequests. Her responsibilities include collaboration with senior leadership and legal counsel in assuring quality and integrity in the management of major gifts. She is the primary liaison with the Finance Office and ensures that gift revenue is reconciled with the financial database. She oversees integrity in gift processing and gift management. Serena chairs the Advancement Management Best Practices Committee for the Association of Advancement Services Professionals.
