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Invite colleaguesA study on the effect of airport choice attributes on airport users’ satisfaction and behavioural intentions: The case of Gimpo International Airport
Abstract
This paper examines the importance and satisfaction of attributes affecting airport choice, and analysing the effect of airport choice attributes on satisfaction and behavioural intentions. To fulfil the research purposes, a survey was conducted among airport users who use international airlines at Gimpo International Airport, Seoul, South Korea. A total of 397 copies of the questionnaire were analysed using gap analysis, importance performance analysis (IPA) and path analysis. Gap analysis and IPA showed that there is a statistically significant difference between importance and satisfaction of airport choice attributes. Path analysis showed that factors of airport choice attributes such as operation, navigation, accessibility, facilities and awareness have positive effects on satisfaction, and that satisfaction has positive effects on reuse and recommendation intention.
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Author's Biography
Mun-Hwan Kim has worked at the Korea Airports Corporation for over 25 years. He has experience in terminal operation and works as a senior manager in the property and contract management team. Mun-Hwan Kim completed a master’s degree in aviation administration and is currently studying for a PhD at Korea Aerospace University. He is interested in researching the operation of airports/airlines, passengers’ choice of airports and LCCs.
Jin-Woo Park is an associate professor in the department of business administration, Korea Aerospace University. He obtained his MBA in aviation from Embry-Riddle Aeronautical University and his PhD in aviation from the University of New South Wales. His research interests include airline/airport service quality, air passengers’ choice behaviour, airline marketing and airline/airport operations.
Yu-Jin Choi is a PhD student in the college of aviation management at Korea Aerospace University. Her research areas include airline/airport marketing and duty-free shopping behaviour.