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Is your digital asset management system fit for purpose? Common challenges that signal outgrowth and key questions to ask when upgrading
Journal of Digital Media Management,
10
(4),
306-313
(2022)
Abstract
Organisations looking to procure their first digital asset management (DAM) platform, or renew their existing solution, need something that not only meets their needs today, but that can also scale as the organisation grows, and use cases change and expand. This paper discusses the questions that companies must ask both of themselves and of vendors to ensure they select a mature platform and avoid the costly mistake of having to procure a new platform two years from now.
Keywords: procurement; enterprise; Request for Proposal (RFP) questions; vendor questions; DAM maturity; digital asset management; upgrade
The full article is available to subscribers to the journal.
Author's Biography
Josh Van Dyk is the Vice President of North American Sales at censhare. He has over 15 years of tech experience in the software industry and has first-hand experience of helping companies knock down data silos and create return on investment through automation. He is also the host of the Master Your Content podcast.
Chris Leaman is the Vice President of Solution Architecture for Emmsphere Plus, where he manages the deployment, integration and development of digital asset management systems. He also leads the Content Management Innovation Center and has over a decade of experience in the digital asset management industry, working across many sectors.
