Share these talks and lectures with your colleagues
Invite colleaguesPractice paper
Revealing consumer insights through visual analysis of social media images
Journal of Digital & Social Media Marketing,
10
(1),
69-75
(2022)
Abstract
By analysing visual content on social media, marketing professionals can gain a deeper understanding of their audience than via traditional methods of market research, such as surveys. This paper outlines the unique advantages of visual analysis of online images and highlights eight case studies from the social media listening platform that demonstrate these benefits. It concludes with a forecast of possible future directions for visual analysis in marketing.
Keywords: social media; visual analysis; social media images; consumer insights; marketing strategy; social media monitoring
The full article is available to subscribers to the journal.
Author's Biography
Alina Hura is Marketing Manager at YouScan, where she oversees brand and marketing campaigns across global markets, establishing YouScan as a leading social media intelligence platform. Alina has more than four years’ experience, working in technology companies.
