Going digital in logistics: Cultivating a culture and roadmap for digital success

Abstract

Companies are increasingly tasked with taking their logistics operations into a new increasingly digitised world. This paper follows a cultural evolution that supported a parallel digital transformation of Gerdau North America Logistics. In 2018, Gerdau North America Logistics had few digital tools at its disposal, information was classified as hearsay and firefighting business issues was a daily occurrence. Addressing a lack of tools took Gerdau Logistics through a journey of digital evolution, which would improve trust in information, improve employee engagement, establish internal partnerships and ultimately change the way Gerdau conducted business. Readers will most likely find parallels to their own logistics and supply chain processes and hopefully glean opportunities worth pursuing at their own organisations.