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New data sources in the age of hybrid work
Corporate Real Estate Journal,
11
(1),
45-55
(2021)
Abstract
In a previous issue of Corporate Real Estate Journal, the author wrote about “examining trends in the use of workplace data”. Shortly thereafter, the COVID-19 pandemic disrupted workplaces everywhere. The author’s recent experience with clients and conversations with fellow workplace experts suggest that data trends are now moving toward more granularity and customisation, aligned with the increasing ability of the individual to design their own workplace experience. This paper discusses the profound implications for the kinds of data available to tenants and owners, as well as for the strategies that will be most supportive of employee success and well-being.
Keywords: strategy; people analytics; building technology; self-quantification; hybrid workplace
The full article is available to institutions that have subscribed to the journal.
Author's Biography
Melissa Marsh is the founder and executive director of PLASTARC, a social science-based workplace consultancy. Melissa is also senior managing director of occupant experience at Savills. Working in both Europe and the US, Melissa has been at the forefront of delivering alternative workplace solutions, and has led virtual teams throughout her career. She has contributed to courses for CoreNet and Worktech, spearheaded international learning and technology initiatives, and lectured at UVA, Cornell and MIT’s Sloan School of Management. In her role at PLASTARC, Melissa combines quantitative and qualitative social science research with architectural expertise. Melissa’s holistic approach to workplace allows her and the PLASTARC team to recommend evidence-based interventions that make the built environment more people-centric, promoting both wellness and business success.
