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New data sources in the age of hybrid work
Corporate Real Estate Journal,
11
(1),
45-55
(2021)
Abstract
In a previous issue of Corporate Real Estate Journal, the author wrote about “examining trends in the use of workplace data”. Shortly thereafter, the COVID-19 pandemic disrupted workplaces everywhere. The author’s recent experience with clients and conversations with fellow workplace experts suggest that data trends are now moving toward more granularity and customisation, aligned with the increasing ability of the individual to design their own workplace experience. This paper discusses the profound implications for the kinds of data available to tenants and owners, as well as for the strategies that will be most supportive of employee success and well-being.
Keywords: strategy; people analytics; building technology; self-quantification; hybrid workplace
The full article is available to subscribers to the journal.
Author's Biography
Melissa Marsh is founder and executive director of PLASTARC, a social research, workplace innovation and real estate strategy consultancy. Her work leverages the tools of social science and business strategy to help organisations make more data-driven and people-centric real estate decisions. Melissa combines quantitative and qualitative social science research with architectural expertise and is dedicated to shifting the metrics associated with workplace from ‘square feet and inches’ to ‘occupant satisfaction and performance’. This holistic approach enables PLASTARC to recommend evidence-based interventions that make the built environment more people-centric and responsive, promoting both individual wellness and business success.
