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How agencies are adapting during the COVID-19 pandemic
Journal of Digital & Social Media Marketing,
9
(1),
13-21
(2021)
Abstract
The impact of COVID-19 has been felt by agencies, big and small, worldwide. The advent of the ongoing pandemic saw many agencies scrambling for new ways of working, as non-essential businesses closed down and workers around the world bunkered down in their homes. While much ink has been spilled on the impact that COVID-19 has had on agencies, little research has been conducted into how agencies are adapting to it. Teams have replaced meeting halls with Zoom calls and water cooler chit-chat with online, socially distanced team-building exercises. This paper explores how agencies have been affected by COVID-19, the implications, and various ways of adapting to the new economic landscape.
Keywords: COVID-19; agencies; marketing; digital media; advertising
The full article is available to subscribers to the journal.
Author's Biography
Marco Giuliani is the Content Marketer at Planable, a content collaboration platform for social media, where he writes content for the blog and produces the podcast, People of Marketing. He has previous experience in content management, writing and journalism, having contributed to various gaming publications and founded a music webzine.
Xenia Muntean is the Chief Executive Officer and Co-Founder of Planable, the content review and marketing collaboration platform. Xenia has been recognised on the Forbes 30 Under 30 list and spoke on the Innovation Stage at Cannes Lions in 2018. Xenia graduated from Tim Draper’s startup academy in Silicon Valley and took Planable through the Techstars London accelerator in 2017. She has also written the ‘Manifesto on Content Marketing Teams’ and launched the People of Marketing podcast.
