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Applying business architecture to identify the need for a digital asset management solution: Case study of Pandora’s digital transformation journey
Journal of Digital Media Management,
9
(3),
253-261
(2021)
Abstract
This paper presents a framework to help organisations identify the kind of digital asset management solution they require to transform their digital business. It provides a case study to illustrate why Pandora decided to invest in digital asset management and how its approach helped to mature the company’s core business capability and support its strategic goals and objectives. The paper also details how Pandora applied the key concepts of business architecture to model its existing core capability, and then identify and analyse gaps in order to design the solution roadmap and develop a successful model.
Keywords: digital asset management; digital business transformation; business architecture; business capability model; capability maturity; value streams; time and motion study; business process; traceability
The full article is available to subscribers to the journal.
Author's Biography
Amrutha Suresh has over a decade of experience in business analysis, solution design, implementation and enterprise business architecture. She is currently an enterprise business architect at Pandora Media and Sirius XM, a leading audio entertainment company. She is a passionate evangelist for change and has spearheaded numerous digital transformation programmes that have solved business challenges. She is also an active member of several organisations representing women in tech.
