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Invite colleaguesBuilding a woman’s brand through serving on nonprofit boards
Abstract
This paper analyses building a woman’s brand through serving on nonprofit boards. Through quantitative analysis of an online survey, the study considered three constructs of building a brand through board membership in the nonprofit sector. First, the prevalence of token board members, in terms of members appointed for appearance of diversity as well as members who serve only due to a corporate requirement. Second, the study examined the prevalence of and motivations for recruitment of younger board members to build their brand. Third, the study questioned whether engagement of board members may correspond with physical presence at meetings.
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Author's Biography
Julia Cronin-Gilmore has earned the rank of full Professor at Bellevue University, where she teaches full time and is the Director of the Doctorate of Business Administration Program and Director of Marketing degrees. In 2017, Dr. Cronin-Gilmore received the ‘Excellence in Teaching/Training Award’ for higher education from the United States Distance Learning Association; in 2016, the ‘John R. Maenner Award for Excellence in Graduate Teaching’ from Bellevue University and in 2015, ‘Marketer of the Year’ from the American Marketing Association, Nebraska chapter, and a Pinnacle Award (perfect score) for a research project conducted for the Women’s Fund organisation. She received an ‘Excellence in Innovation’ award (2015) for creating an MS in Strategic Marketing degree at Bellevue University. In 2010, Dr. Cronin-Gilmore published a book titled Small Business Marketing Strategy. She holds a PhD in Business Administration, specialising in marketing; an MA in Management and a BS in Marketing.
Diana Maguire is an Assistant Professor of Management in the AACSB-accredited College of Business at Alfred University, a private university in Alfred, New York. She holds an EdD in Interdisciplinary Leadership from Creighton University, as well as an MBA in Accounting/Finance and a BBA in Marketing from St. Bonaventure University. She teaches undergraduate and graduate courses in management and leadership. Maguire has developed MBA courses focused on cross-cultural and women’s leadership issues. She has recently launched a new undergraduate minor in leadership and serves on a number of committees for the university.
Jena Shafai Asgarpoor is an Associate Professor of Practice in the Durham Schools of Architectural and Construction Engineering in the College of Engineering at the University of Nebraska–Lincoln (UNL). She is also the Director for the Master of Engineering Management Program in that college. She is currently on the Board of Directors for the American Society for Engineering Management, serves as President for the Council of Engineering Management Academic Leaders and is the Education Chair on the Board for the Nebraska Section of the American Society for Quality. Jena received her academic degrees from Texas A & M University in College Station, Texas: MS and Ph D in Industrial Engineering with specialisation in Engineering Management and BA in Political Science (Summa Cum Laude). Prior to joining UNL, she was a Professor of Supply Chain Management and Decision Sciences at Bellevue University, where she developed and taught her first online course more than 26 years ago. Jena has extensive experience in developing and teaching in a fully online, asynchronous, web-based environment and regularly attends national conferences to present her findings and experiences related to online education, learning and assessment.
Majid Nabavi is an Assistant Professor of Practice in the Department of Supply Chain Management and Analytics in the College of Business at the UNL. His research and teaching interests include analytical methods, database systems and application of analytical models for business problem solving. He has developed and taught online and in-class courses in operations and logistics management, business analytics, database systems and programming. He has published in the Quality Management Journal, and was a co-author of the book Introduction to Business Analytics. Majid received his MBA and Ph D in Operations Management from the UNL and BE and ME degrees in Mining Engineering from the University of Tehran. Prior to the UNL, Majid was an Associate Professor of Supply Chain Management and Decision Sciences at Bellevue University.