Share these talks and lectures with your colleagues
Invite colleaguesCase study
Marshalling external resources in times of crisis
Journal of Education Advancement & Marketing,
5
(3),
224-228
(2020)
Abstract
The Stand With Bennett campaign successfully garnered a broad range of external financial support for Bennett College during one of the institution’s most troubling times in its nearly 150-year history. This paper will show how grassroots fundraising efforts coupled with effective communications can result in fundraising success.
Keywords: Institutional advancement; fundraising initiatives
The full article is available to subscribers to the journal.
Author's Biography
Ladaniel Gatling Ii is vice president for institutional advancement at Bennett College in Greensboro, North Carolina. He was previously director of development for constituent programmes at the University of North Carolina at Chapel Hill, assistant dean for development at Elon University in Elon, North Carolina, and associate vice president for advancement at Guilford College in Greensboro, North Carolina.
