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A guide to research storytelling: Strategies for increasing reputation and affinity
Journal of Education Advancement & Marketing,
5
(3),
293-304
(2020)
Abstract
This paper showcases different strategies used in research storytelling that can increase reputation and affinity and includes two step by step practical guides for how to use the research in practice. The writing strategies examined include how writers build the character of the institutions, the researchers and their research; what strategies writers use to appeal to a reader’s emotions; and how writers use a written style to enhance the impact of their stories. The two guides provided include one for writing professionals and one for researchers outlining best practices for finding, selecting, writing and reviewing research stories.
Keywords: alumni; magazines; social sciences; humanities; academic research; storytelling; Canada; rhetoric; knowledge mobilisation; editorial process
The full article is available to subscribers to the journal.
Author's Biography
Emily Aalbers is an advancement professional who has worked in higher education for 12 years. Emily recently started as the Manager, Faculty Development, at the University of Ottawa, where she focuses on the faculties of Arts and Social Sciences. Prior to the University of Ottawa, Emily worked at the University of Calgary as the Alumni Relations Specialist with the Faculty of Arts. In this role, she both engaged alumni and helped tell the story of research, a role that inspired her master’s research project. Emily holds an MA in Communications from the University of Calgary and a BA from the University of Ottawa.
