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Storified! How Capilano University celebrated its 50th anniversary
Journal of Education Advancement & Marketing,
5
(3),
257-273
(2020)
Abstract
In developing an engaging, multifaceted programme to commemorate its 50th anniversary, Capilano University (CapU) hosted major campus and community engagement events, established new legacy and fundraising activities and enhanced relationships with key sponsors and supporters. Many of these initiatives incorporated traditional and proven methods towards commemorating an anniversary, while others were uniquely reflective of the CapU experience, past, present and future. By leveraging its commitment to brand storytelling, the university devoted significant creative resources to commemorating its anniversary year through story. This paper presents the rationale, inspiration, structure and practices that supported and sustained CapU’s team of storytellers and offers a summary of the benefits and rewards that resulted from celebrating the university’s semicentennial through story.
Keywords: anniversary celebrations; brand storytelling; digital storytelling; commemorative events; creativity; editorial teams; university events; CapU; Capilano University
The full article is available to subscribers to the journal.
Author's Biography
Victoria Miles is the Director of Communications at Capilano University in North Vancouver, Canada. Throughout her career, Victoria has helped people and organisations tell their stories. She has more than 20 years of experience in corporate communications, branding and organisational storytelling with 13 years of specialisation in education communications. Victoria is also a freelance writer and the author of ten books for children. Victoria holds a Bachelor of Arts in Communication Studies from Simon Fraser University and is pursuing a Master of Arts in Leadership at Royal Roads University.
