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Case study

From servant to driving force : Transforming the role of the supply chain in McDonald’s The Netherlands

Jeroen Dekkers
Journal of Supply Chain Management, Logistics and Procurement, 3 (1), 6-17 (2020)
https://doi.org/10.69554/OWUQ4151

Abstract

Today, McDonald’s The Netherlands runs 80 per cent of the supply chain in a different way from three years ago. That qualifies as a transformation — a radical 180-degree change. This paper is about how supply chain management can earn a seat at the table. It describes how change came about in McDonald’s — and the efforts it took. It is about the transition of supply chain management moving away from the ‘serving’ role of (just) getting the necessary things done to keep the restaurant business operation going. It is about learning how to be a driving force, playing a central role in the organisation. The paper presents a new approach to supply chain management: the idea, the practice, with the pros and cons, and the current outlook. This approach is based on three key steps: 1) creating strong alignment on shared goals between all stakeholders connected to supply chain, the balancing act of ‘the doughnut of stakeholders’; 2) building a new skill set for supply chain professionals to take a central role in this balancing act, geared towards seamless cooperation and better results; and 3) fully utilising and empowering all internal and external stakeholders within the supply chain system. Over the past three years, the supply chain department of McDonald’s The Netherlands has moved towards a new position as facilitator and manager of a dialogue-style process of innovation, development and progress. In this position, supply chain management drives meaningful change while taking into account the needs and interests of all stakeholders ‘in the doughnut’. In the new approach, no stakeholder gets told what to do; supply chain management is the neutral and respected facilitator of change and innovation. It has led to a new way of working, a new positioning internally and, most importantly, a more future-proof supply chain organisation that yields better results, both commercially and in terms of sustainability.

Keywords: change management; supply chain management; supply chain transformation; supply chain stakeholders; stakeholder doughnut; resource management; McDonald’s The Netherlands; product sourcing.

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Author's Biography

Jeroen Dekkers followed a rather unusual career path towards his current position. As an international business graduate at Maastricht University, he pursued majors in innovation management and change management. This took him to study (and play field hockey) in Sevilla and to an internship in Germany. This period in his life, in addition to an exchange student year in Ecuador, South America, brought him a broad view of the world. Jeroen started his career as a management trainee at Ahold Delhaize, the globally leading food retailer. During this tenure he gained experience in a wide variety of functions ranging from operational management to category management and from concept development to sourcing intelligence. After accepting the position of Senior Category Manager Near Food at Makro — an international brand of ‘cash and carry’ megastores — Jeroen felt he was ready for a position in which all of the past experiences came together. In 2017, McDonald’s The Netherlands offered him the role of supply chain manager, which he now describes as ‘the dream job’. In this position, with a wide range of responsibilities, he has worked on developing and implementing a new view on the role of supply chain within the company.

Citation

Dekkers, Jeroen (2020, September 1). From servant to driving force : Transforming the role of the supply chain in McDonald’s The Netherlands. In the Journal of Supply Chain Management, Logistics and Procurement, Volume 3, Issue 1. https://doi.org/10.69554/OWUQ4151.

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cover image, Journal of Supply Chain Management, Logistics and Procurement
Journal of Supply Chain Management, Logistics and Procurement
Volume 3 / Issue 1
© Henry Stewart
Publications LLP

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