An accessibility primer for digital communications

Abstract

As the world becomes increasingly digital, effective digital marketing and communications must consider the needs of people with diverse abilities and communication needs. Individuals and organisations have a responsibility to make mindful decisions when designing and developing new digital content, including instead of excluding others. This article encourages readers to examine their digital communications through the lens of different user perspectives to develop an understanding of (and ideally an interest in) how people with disabilities use technology to gain access to, use of and contribute to online content and services. Using an introductory set of fictional scenarios, the author explores how inaccessible communications can completely exclude some people from full and independent participation. A reader with little to no prior knowledge of digital accessibility will then begin to acquire a working knowledge of some simple best practices. Through repeated practice and knowledge sharing with colleagues, the author hopes digital marketing professionals can begin to design and craft more accessible personal and professional digital communications.