This paper explains the need for partnerships in the new mobile economy and, by leveraging the example of Easypaisa in Pakistan, explores the factors that make for successful deployments.
Keywords: mobile financial services; partnerships; distribution; managing agent network; Easypaisa
The full article is available to subscribers to the journal.
Lal, Namita (2015, September 1). Factors contributing to successful deployments in the mobile economy. In the Journal of Payments Strategy & Systems, Volume 9, Issue 3. https://doi.org/10.69554/WYGB6417.
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