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Influencer marketing: How to run successful and authentic video campaigns with creators
Journal of Digital & Social Media Marketing,
7
(4),
314-320
(2020)
Abstract
This article presents Amino Apps’ approach to influencer marketing, sharing its strategy on working with independent content creators on paid YouTube collaborations. The paper describes YouTube’s power as a marketing and community platform and highlights the benefits of betting on creators’ endorsements versus traditional, scripted advertising. Finally, it showcases Amino’s six best practices for creating effective video campaigns with influencers. These best practices can help businesses, both large and small, achieve a number of marketing objectives — from brand awareness and increasing sales to user acquisition and retention.
Keywords: influencer marketing; creators; YouTube; social media marketing; online video
The full article is available to subscribers to the journal.
Author's Biography
Louise Peres is Content Acquisition and Marketing Manager for Amino Apps, where she builds partnerships with video creators to develop original content projects and 360 digital marketing campaigns. Prior to joining Amino Apps, she managed influencer programmes for GoPro and Skype. She is specialised in influencer marketing with a focus on branded video content, product marketing and growth (user acquisition and retention) on mobile platforms, and has more than a decade of experience in digital content development and social media strategy in the global and Latin American markets.
