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An engagement scoring model for regional networks
Journal of Education Advancement & Marketing,
4
(4),
364-372
(2020)
Abstract
Determining programming and activities for regional networks/chapters can be an arduous process for some colleges and universities with the ongoing need to balance the goals of the institution with volunteer expectations. At the University of New Hampshire (UNH), members of the Alumni Relations team worked together to use demographic information and programme metrics to adapt the ‘Go, Give, Help’ alumni engagement score to apply to individual regional networks. Using this method provides full transparency and helps shift the dialogue with volunteers towards goals, objectives and priorities instead of relying on historical activity. This paper will outline the issue of network engagement, what steps were taken to develop the engagement scoring model for regional networks and how this model is currently being utilised at UNH.
Keywords: networks; metrics; engagement model; alumni relations; volunteer engagement
The full article is available to subscribers to the journal.
Author's Biography
Alyssa Holland is the Associate Director of Student/Alumni Relations at the Massachusetts Institute of Technology (MIT), where she develops the engagement strategy for undergraduate students and the MIT10 cohort (alumni years 0–10). She manages the Student Alumni Association and MIT10 Alumni Class Councils and is generally responsible for creating channels to transition current students into active MIT volunteers. Alyssa previously held the position of Associate Director of Alumni Programs at the University of New Hampshire (UNH), where she worked to implement the Alumni Relations metrics programme. She earned her BA at UNH in 2015.
Megan Meagher is the Director of Alumni Programs at the University of New Hampshire (UNH), where she leads a team responsible for event logistics, guest relations/management and event communications. She is also responsible for the strategic direction of the Alumni Relations metrics programme, looking primarily at staff and event capacity, network demographics, network performance, event return on investment (ROI) and donor acquisition in relation to event attendance. Megan is a 2008 graduate of UNH, where she earned her BS in Business Management.
