Bringing order to the creative department using metadata-driven workflows

Abstract

For creative agencies, the biggest obstacles are the processes and workflows that are needed to move files from concept through layout to final produced product. Metadata-driven workflows provide a way to do this without interfering with the creative process that is essential to making a great product. Digital asset management systems are now cost-effective for agencies of all sizes and provide more than just a gallery of files. Using metadata from those files to shepherd them through the creative process can actually fix real-world problems and help save time and money.