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A multichannel, newsroom approach to communicating the weather
Journal of Digital & Social Media Marketing,
7
(3),
209-224
(2019)
Abstract
This paper provides a case study on how the Met Office has adopted a multichannel, editorial approach to content production and social media. Describing the processes used and taking each channel in turn, the paper details how the Met Office communicates weather information to the public 24 hours a day, 365 days of the year. The paper concludes with a number of tips and key takeaways summarising the learnings gained by the Met Office.
Keywords: social media; multichannel; Met Office; content production; content; video; Twitter; Instagram
The full article is available to subscribers to the journal.
Author's Biography
Sarah Fysh is Head of Content and Syndication at the Met Office, where she manages an award-winning creative team of presenters, graphic designers and videographers producing 24/7 content for social media, broadcast and news and media websites. She has over 20 years’ experience as a communications and digital professional, both in-house and agency-side. She has worked across multiple industries for brands including HSBC, ITV Digital, FremantleMedia and Tangozebra. She is a Trustee of Plymouth College of Art.
Ross Middleham is Content & Social Lead at the Met Office, where he leads design and video production, to provide tailored content for the Met Office’s public-facing social networks and communication channels. Ross manages the day-to-day publishing of content, joining up activities and setting the direction across the Met Office social channels. He studied New Media Production at Bournemouth University and is a Trustee of Plymouth College of Art.
