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Frontiers in social data for real estate
Corporate Real Estate Journal,
9
(2),
159-170
(2019)
Abstract
The workplace data landscape is evolving rapidly. The rise of coworking, the adoption of building technology and the ubiquity of smartphones are already transforming workplaces. Businesses can harness these new sources of data to improve their performance, provided they have an appetite for experimentation. Corporate real estate (CRE) professionals and thought leaders in workplace data discuss trends and areas of future development in workplace data practice. Particular focus is paid to metrics and techniques in the areas of social network analysis, people analytics, human performance and the workplace experience. Predictive models, data privacy and potential pitfalls for early adopters are also discussed.
Keywords: analytics; sensors; building technology; coworking
The full article is available to subscribers to the journal.
Author's Biography
Melissa Marsh is the founder and executive director of PLASTARC, a social science-based workplace consultancy. Melissa is also senior managing director of occupant experience at Savills. Working in both Europe and the US, Melissa has been at the forefront of delivering alternative workplace solutions, and has led virtual teams throughout her career. She has contributed to courses for CoreNet and Worktech, spearheaded international learning and technology initiatives, and lectured at UVA, Cornell and MIT’s Sloan School of Management. In her role at PLASTARC, Melissa combines quantitative and qualitative social science research with architectural expertise. Melissa’s holistic approach to workplace allows her and the PLASTARC team to recommend evidence-based interventions that make the built environment more people-centric, promoting both wellness and business success.
