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From digital asset management to audience: Bringing content intelligence into the realm of business impact
Journal of Digital Media Management,
8
(1),
58-67
(2019)
Abstract
This paper looks at content intelligence (the automation of fine-grained video analysis to understand its effects on viewer behaviours) and the ways in which it can be used to derive additional value from video that has been stored through digital asset management. The paper lays out the reasons for misplaced scepticism surrounding content intelligence, breaks down its processes and outlines the ways in which it is the logical step beyond the storage and cataloguing of content. It homes in especially on the media industry and its wealth of video content that can be enriched with this type of analysis.
Keywords: digital asset management; DAM; content intelligence; video analysis; annotation; tagging; meta-tagging
The full article is available to subscribers to the journal.
Author's Biography
Randa Minkarah is a co-founder and chief operating officer of Transform. Prior to this, Randa served as a senior vice-president of Revenue and Business Development for Fisher Communications, Inc. (FSCI) until its sale in 2013. Her corporate responsibilities included all revenues for television, radio and Internet properties, and she developed and implemented multiple successful digital strategies.
