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Holistic digital asset management: How a small team scales big at Showtime Networks
Journal of Digital Media Management,
8
(1),
29-36
(2019)
Abstract
Showtime Networks is a premium cable company known for its provocative and award-winning programming, including original series, sports, stand-up comedy and documentary films. Over the past decade, the network has led the charge in anticipating the significant shift in how content subscribers consume media, as streaming and on-demand platforms and social media have heightened the demand for a more ubiquitous digital presence. In response to this unprecedented demand and the rapidly changing media landscape, Showtime has made many strategic changes in its operations and initiatives. This case study examines the development of the network’s digital asset management department and its approach to holistic scaling in an evolving media environment. The methodology of the department is informed by two core themes: the desire for efficiency and the aspiration to find value.
Keywords: DAM; scaling; holistic; value; solutions; lean; efficiency; adaptability
The full article is available to subscribers to the journal.
Author's Biography
Rebecca Lantz is Director, Digital Asset Management, at Showtime Networks Inc., where she centralises asset workflow, leads cross-departmental initiatives, and establishes processes and standards for digital distribution. Her team manages just under two million creative assets in the Showtime digital library, and tracks the programming data and distribution of creative assets for over 10,000 programmes.
Stephen Hunking is Vice President, Studio Services and Digital Asset Management, Showtime Networks Inc., where he oversees the Asset and Print Studio departments. He loves the challenge of continually refining and growing both teams in this rapidly evolving industry.
