Share these talks and lectures with your colleagues
Invite colleaguesPractice paper
Multi-versioned media at scale
Journal of Digital Media Management,
7
(1),
56-67
(2018)
Abstract
More video content is viewed today than ever before, but with more devices, more choice, more platforms and a fragmented viewing market, how does a content owner use media asset management (MAM) to improve their business? Interoperable Mastering Format (IMF) is an emerging standard from the Society of Motion Picture and Television Engineers (SMPTE). By combining rich metadata about media titles along with metadata fields optimised for process automation, it provides an excellent framework for MAM-driven media workflows. This paper examines how MAM integration can help facilities use IMF to create efficient, scalable versioning workflows.
Keywords: IMF; versioning; automation; EIDR; MAM; SMPTE
The full article is available to subscribers to the journal.
Author's Biography
Bruce Devlin is Founder of Mr MXF and past Standards Vice President for the Society for Motion Pictures and Television Engineers (SMPTE). Over the last 30 years, Bruce has designed everything from application-specific integrated circuits to algorithms, and has become well known in the media industry for his work on files and systems, particularly MXF and IMF. Bruce is an alumnus of Queens’ College Cambridge, fellow of the SMPTE as well as the recipient of SMPTE’s David Sarnoff Medal and the International Moving Image Society Achievement Award.
