Editorial: #SMMW19 — San Diego

Author's Biography

Joanne Dolezal is Lead Consultant with Dolezal Consulting. With over 25 years’ experience in both the UK and Europe, Dolezal Consulting works with CEOs, marketing teams, solopreneurs, charities, small and medium enterprises (SMEs) and established brands to improve the way they market themselves across the UK and abroad. Areas of expertise include marketing strategy and digital and content marketing. She regularly trains and coaches marketers in digital and content marketing skills. Close interaction with business owners and marketers has helped to shape her thinking on marketing, sales and customers, and how to bridge the divide. She holds an MA in Marketing from Northumbria University, a professional diploma in Digital Marketing from Digital Marketing Institute (DMI) and is a chartered marketer, Chartered Institute of Marketing (CIM). She is an associate lecturer — CIM and DMI in Newcastle upon Tyne.