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Cost-effective student programmes: Two case studies
Journal of Education Advancement & Marketing,
3
(1),
92-100
(2018)
Abstract
Recruiting current students to assist in the engagement and solicitation of alumni is one way colleges and universities can expand their efforts. Two case studies, one of a private liberal arts college and the other a comprehensive regional public university, describe the implementation and outcomes of student programmes directed to increase alumni engagement. These programmes display the versatility and benefits of using students rather than full-time employees to increase the effectiveness of advancement divisions. A step-by-step description of the programmes highlights areas of strength and potential adaptations for future implementation. As institutions face the challenge of engaging and soliciting a greater number of alumni, these case studies provide creative ways to incorporate students into the work of an advancement division.
Keywords: engagement; discovery; students; annual giving
The full article is available to subscribers to the journal.
Author's Biography
Kasey Uran-Linde is the Director of Annual Giving at Minnesota State University, Mankato. Prior to her work at Minnesota State, Kasey held roles within the advancement division at Gustavus Adolphus College and at Scholarship America, the nations largest non-profit scholarship organisation. Kasey collects and presents data from a variety of annual giving and engagement programmes and is completing her doctorate in higher education administration.
Nicholas Linde is the Senior Director of Administration at Minnesota State University, Mankato where he oversees strategic initiatives, advancement services, stewardship, budget and is the universitys liaison to the foundation finance committee. Nicholas received the 2015 National Reeher Discovery Award for his work in major gift development, a 2017 Council for the Advancement and Support of Education (CASE) V Circle of Excellence award for developing an innovative new endowment and was a 2016 faculty inductee into Beta Gamma Sigma, a business honours society for his teaching in the College of Business at Minnesota State.
