Social media: The e-mail slayer?

Abstract

With social media activity at an all-time high and new
social platforms emerging constantly, many marketers may be
questioning the viability of e-mail as a marketing channel, the
value of their proprietary database, and the level of investment
they should be making in e-mail versus social channels. This
comment puts the two channels in the ring to see which packs a more
powerful punch. The winner takes the title and a purse from your
marketing and technology budget.