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Book review

B®and Psychology: Consumer Perceptions, Corporate Reputations by Mario R. Nacinovich and Jennifer M. Barrett

Jr Nacinovich
Journal of Brand Strategy, 4 (2), 192-194 (2015)
https://doi.org/10.69554/IKRZ6110

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Citation

Nacinovich, Jr (2015, August 1). `B®and Psychology: Consumer Perceptions, Corporate Reputations` by Mario R. Nacinovich and Jennifer M. Barrett. In the Journal of Brand Strategy, Volume 4, Issue 2. https://doi.org/10.69554/IKRZ6110.

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cover image, Journal of Brand Strategy
Journal of Brand Strategy
Volume 4 / Issue 2
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