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The implementation of IMF at Sony Pictures
Journal of Digital Media Management,
7
(4),
302-306
(2019)
Abstract
This paper covers Sony Pictures Entertainment’s (SPE’s) multi-year strategic transformation of video mastering from High Definition (2K)/tape-focused workflows to Ultra High Definition (4K HDR) all-digital workflows utilising the Interoperable Mastering Format (IMF) standard. As a part of Sony Corporation, which in 2011–12 began to develop 4K television sets and playback devices, SPE had a unique opportunity to transform content creation and mastering workflows to meet these emerging marketplace needs. Leveraging the then-emerging SMPTE IMF standard, Sony’s technologists developed and iterated experimental mastering workflows to a) meet the needs of early 4K video delivery to Sony TVs and b) prove out the all-digital 4K IMF strategy as an internal process enhancement. SPE’s early and aggressive embrace of the IMF workflow has proved out over the years with increased efficiency, inventory visibility, decreased costs-to-serve and faster time to market in mastering and servicing workflows globally.
Keywords: IMF; Interoperable Master Format; mastering; servicing; business; transformation
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Author's Biography
Bill Baggelaar is Senior Vice President, Production & Post-Production Technologies, Sony Pictures Entertainment, where he has been instrumental in driving the studio’s transition to the Interoperable Master Format for 4K/Ultra High-Definition (UHD) and High-Definition (HD) delivery. His work with advanced workflows for on-set capture to post-production, digital colour correction and video mastering helps to forge the future in theatrical and television production. He is also responsible for driving new technologies like high dynamic range, virtual reality and augmented reality from creation to consumer delivery and more.
Greg Geier is Senior Vice President, Production Operations Global Mastering and Servicing, Sony Pictures Entertainment. He is responsible for the mastering and localisation of feature, television and trailer content, and oversees the studio’s downstream distribution pipeline from system integration and data management to post production services. He had a critical role in transitioning Sony into a file-based Interoperable Master Format ecosystem, while strengthening the handoffs between productions and distribution. He also manages the Global Product Information team, which governs the title-level metadata and platform for the studio.
Ellen Goodridge is Senior Vice President, Digital Platforms and Services, Sony Pictures Home Entertainment. Her responsibilities include the global digital supply chain for transactional licensing as well as the suite of platforms and services tied to revenue-generating business and consumer-facing programmes. She is also responsible for exploration, evaluation and operationalising forward-looking products, technologies and offerings, including virtual reality, 4K UHD, Movies Anywhere, digital extras and more.
