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Airport-city development trend and strategy formulation using integrated analysis — The case of Taiwan
Many airports have shifted from being simple transfer posts to global logistic transportation hubs and, more recently, to multifunctional airport cities. This study conducts an integrated analysis on airport-city development trends and strategy formulation. By using a grounded theory-based research procedure, it analyses and integrates the trends and successful key factors of airport-city development using the forum of focus groups and interviews with experts. Finally, the study conducts a competitive environment analysis to detect the advantages and disadvantages of Taiwan Taoyuan International Airport by SWOT analysis, and develops TOWS matrix to propose strategic suggestions. It has not only proposed a rigorous and systematic procedure of qualitative research for airport-city development but, from the opinions of experienced experts and industrial representatives, the outcomes of the study consolidate competitive advantages, key factors and strategies for airport-city development.
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