Rupert Sheldrake and the brand field: An edited conversation with Angus Jenkinson

Author's Biography

Angus Jenkinson is lead partner, Thinking, an academic research fellow at the transdisciplinary CLEA centre at the Vrije Universiteit Brussel, and (at the time of writing) Secretary of the Cybernetics Society. His other roles include being a research professor, a systems designer, a consulting scientist, a creative and a CEO in market leading companies. Angus’s contributions to marketing practice include the first commercially available digital marketing database; leading Ogilvy’s global R&D for a decade, introducing first use of event-triggered autonomous marketing rules, next-best actions and personas in one-to-one marketing; first professor of integrated marketing; media neutral planning praxis for the Chartered Institute of Marketing with 20+ CMOs; designing C-Suite executive education for Wharton and IMD sponsored by IBM. He has designed systems and/or led strategic change with numerous companies. He has published four books, numerous papers and designed and taught master’s courses. He is a Fellow of the Chartered Institute of Marketing, the Cybernetics Society, and an Honorary and Founding Fellow of the IDM.