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A case for case studies: The effective use of case studies in the college classroom
Instructors often use case studies to bridge the gap between theory and practice while also bringing research into the learning environment. Case studies allow students to participate actively in the learning process by helping them learn how to think, plan and reason by studying the actions, thoughts and decision-making processes of real people and companies. Educators also often choose case studies in their learning environment because they can accommodate different learning styles, including inductive learners, who learn from examples as opposed to logical development (linear learning). Case studies from this journal are well suited for use in the college classroom because they are generally written by practitioners for practitioners. This paper includes a list of practical insights when teaching students about digital and social media using case studies from this journal or others like it.
The full article is available to institutions that have subscribed to the journal
Frauke Hachtmann is a professor at the University of Nebraska-Lincoln College of Journalism and Mass Communications. Her current research explores the strategic use of emerging media in sports media and communication and how gender is constructed in sport. She has published in the Journal of Digital and Social Media Marketing, the International Journal of Sport Communication, the Journal für Sportkommunikation und Mediensport, the Journal of General Education, Advertising & Society Review, the International Journal of Learning, and the Journal of Advertising Education. Prior to her academic appointment she was a media buyer, editor, and graphic designer for the University of Nebraska Athletic Department as well as a sales promotions manager in Germany. She holds a Ph.D. in educational studies, an MBA with an emphasis in international business, an MA in journalism, a bachelor degree in advertising, and is a certified online instructor. Frauke is an editorial board member of the Journal of Digital and Social Media Marketing, the International Journal of Sport Communication, the Journal of Advertising Education, and the Journalism and Mass Communication Educator.