Metadata management in the entertainment industry: A case study from the studio perspective

Abstract

A studio’s assets, the audio-visual representations of intellectual property, are the studio’s primary revenue source. Efficient monetisation of these assets is essential for profitability in a competitive marketplace. Metadata are the lynchpin of business intelligence and asset management. Definitive ownership of such metadata, with standards and governance recognised by all stakeholders throughout the content life cycle, is a critical issue facing organisations today. The prevalence of evolving technology, the rapid introduction of new platforms, the globalisation of the marketplace and the seemingly unquenchable demand for more content is resulting in extraordinary business and operations complexities.