The future of airports: Capitalising on mobile devices to enhance the traveller experience and to maximise retail opportunities

Griffiths, Stéphanie

Practice paper

The future of airports: Capitalising on mobile devices to enhance the traveller experience and to maximise retail opportunities

Stéphanie Griffiths

Journal of Airport Management, 8 (4), 312-317 (2014)

https://doi.org/10.69554/CNNQ5546

Abstract

The objective of this paper is to assess the key consumer trends affecting airports and to see how mobile could be one answer to helping airports move from a B to B (business to business) business to a B to C (business to consumers) one and maximising non-aeronautical revenues.

Keywords: digital; future; iBeacons; mCommerce; retail; social media; telecommunications

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Citation

Griffiths, Stéphanie (2014, October 1). The future of airports: Capitalising on mobile devices to enhance the traveller experience and to maximise retail opportunities. In the Journal of Airport Management, Volume 8, Issue 4. https://doi.org/10.69554/CNNQ5546.