How community banks create seamless customer journeys through digital banking initiatives

Mostiller, Misti

Practice paper

How community banks create seamless customer journeys through digital banking initiatives

Misti Mostiller

Journal of Digital Banking, 3 (2), 134-141 (2018)

https://doi.org/10.69554/NKTY6626

Abstract

The consumer banking landscape continues to change. Digital transformation and technology continue to put pressure and create opportunities for banks, especially community banks, to redefine the customer experience journey. It is critical to assess the main components of the customer experience journey.

Keywords: branch transformation; channel optimisation; community banking; small banks; innovation; technology

The full article is available to subscribers to the journal.

Already a subscriber? Login or review other options.

Citation

Mostiller, Misti (2018, November 1). How community banks create seamless customer journeys through digital banking initiatives. In the Journal of Digital Banking, Volume 3, Issue 2. https://doi.org/10.69554/NKTY6626.