Digital asset management at a Fortune 500 retailer: The complicated dynamic of psychology, power culture and information governance

Abstract

Organisational culture, politics and psychology are all factors that affect digital asset management (DAM) and information governance within an organisation, specifically in the corporate environment. There exists a wealth of information available online pertaining to DAM, but little focusing on the marriage between the psychological, political and domain-specific concepts, such as information governance, which inevitably follow with any DAM implementation. This paper presents a case study of the major retailer, JCPenney, which shows how organisational culture influenced DAM implementation; ways to mitigate pitfalls caused by the organisation itself; and a call to focus on innovation to survive the digital technology landscape of the future.