Prevent, plan, manage: Social media strategy for crisis communications

Fuller, Grant

Practice paper

Prevent, plan, manage: Social media strategy for crisis communications

Grant Fuller

Journal of Digital & Social Media Marketing, 4 (3), 243-250 (2016)

https://doi.org/10.69554/NCJD6067

Abstract

The world has changed dramatically in the past decade, and communications professionals faced with a crisis must adapt to the new realities of social media. A digital-first mentality is central to crisis communications in 2016. This paper discusses several social media case studies from around the world and offers a variety of strategic recommendations for effective crisis management.

Keywords: crisis communications; crisis strategy; rapid response; public relations; social media; task force

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Citation

Fuller, Grant (2016, December 1). Prevent, plan, manage: Social media strategy for crisis communications. In the Journal of Digital & Social Media Marketing, Volume 4, Issue 3. https://doi.org/10.69554/NCJD6067.