The challenges of DAM as a workflow management system

Abstract

Digital asset management systems have successfully evolved to serve asset repository needs, but more and more, DAM systems are being looked at additionally to serve asset workflow management needs. This paper looks at the advantages and disadvantages of employing DAM technology to perform asset workflow management tasks. It examines the ultimately successful roll-out of a DAM system tasked with performing both archiving and workflow functions at American Express Publishing. It looks closely at some of the problems encountered and solutions implemented in a real-time production environment, while considering some of the fundamental questions to be anticipated when employing a DAM for workflow management.