Accessibility research study: Humanising the need for inclusive design

Reha, Monica; Sloan, David; Horton, Sarah

Practice paper

Accessibility research study: Humanising the need for inclusive design

Monica Reha, David Sloan and Sarah Horton

Journal of Digital & Social Media Marketing, 5 (3), 246-254 (2017)

https://doi.org/10.69554/EGMU5230

Abstract

This paper describes how Wells Fargo and the Paciello Group planned, executed and achieved relevant results from an in-depth research study conducted using participants with disabilities, who use assistive technology to access digital tools and content. Study logistics, findings, and utilisation of the results and participants' stories are explained in detail.

Keywords: accessibility; user research; disability; assistive technology; inclusive design

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Citation

Reha, Monica, Sloan, David and Horton, Sarah (2017, September 1). Accessibility research study: Humanising the need for inclusive design. In the Journal of Digital & Social Media Marketing, Volume 5, Issue 3. https://doi.org/10.69554/EGMU5230.