Here to stay or a thing of the past? A study into the perception of quick response codes

Fine, Monica B.; Clark, Melissa N.

Research paper

Here to stay or a thing of the past? A study into the perception of quick response codes

Monica B. Fine and Melissa N. Clark

Journal of Digital & Social Media Marketing, 3 (2), 189-199 (2015)

https://doi.org/10.69554/ADZG4243

Abstract

Quick response (QR) codes are an increasingly popular form
of two-dimensional barcode. First designed for the Japanese
automotive industry, a growing number of firms and sales
representatives around the world are now using QR codes as a
channel to market their products/services to their customers’
mobile devices. This research investigates consumers’ perceptions
of QR codes. The results suggest that incentives and exposure are
the most important factors contributing to the consumer’s
perception of QR codes.

Keywords: QR codes; mobile marketing; technology; smartphone; applications; promotions

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Citation

Fine, Monica B. and Clark, Melissa N. (2015, September 1). Here to stay or a thing of the past? A study into the perception of quick response codes. In the Journal of Digital & Social Media Marketing, Volume 3, Issue 2. https://doi.org/10.69554/ADZG4243.