Information management approaches to digital asset management: A case study in success and failure

Abstract

This paper explores the applicability of information management theories and techniques to digital asset management (DAM). Using a case study of a DAM implementation, it explores the successes and failures of the system in relation to the extent to which it utilised good information management practices. It concludes that, while some success was obtained, cultural reasons meant that the crucial principles of universal accessibility and consistency were not mandated and inefficient practices survived the adoption of DAM.